The Most Important Word in Fitness

The wellness world has a lot of catch phrases, cliches and buzz words. “Discover Your Six-Pack, Find Your Fat Burning Zone, Train with Functional Movement, and my all time “favorite”…”Muscle Confusion.” Sometimes, we even refer to body parts on their own as a means of marketing services (“tone those abs,…

The Enigmatic Emergence of Virtual Fitness

“Big ideas take a little getting used to.” Such was the message of last year’s SuperBowl XLIX BMW ad featuring Bryant Gumbel and Katie Couric circa 1994 when both were first exposed to the concept of “the internet.” Says Couric to her producer, (before the ad fast forwards 21 years